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What is Freshtrusion?

What is Freshtrusion?

You have probably seen our posts about Freshtrusion before, and it would be fair to say we are pretty proud of it! But what is it, and why is it so awesome?


Freshtrusion makes our products more tasty, digestible and enjoyable for your pets. 

Freshtrusion technology allows more fresh ingredients to be used in dry pet foods than any other extrusion system in the world, including fresh meat and now fresh vegetables, herbs and botanicals.

What does this mean for my pet’s dinner?

Well, this means your pet’s food can be packed with even more delicious, freshly prepared ingredients. 

How does it work?

Freshtrusion technology cooks the meat at a gentle 90 C temperature keeping in the freshness and protecting the proteins. Traditional category 3 meats & oils are rendered at circa 300 C which reduces the nutritional goodness and damages proteins, therefore decreasing the bio-availability to the pet.

How do I get it?

Well, that bit is easy! Browse our tasty range of pet foods for cat and dogs and order using our fast, easy delivery service.

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