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The fight against pet ageing

The fight against pet ageing

We all want our dogs and cats to live long, happy, healthy lives. Fortunately, protective ingredients are being identified as an effective way to help older pets stay healthy as they reach old age.

As with humans, life expectancy has been continuously increasing. The average life expectancy for dogs is 11 years and 12 years for cats. While on the face of it, this is really wonderful for pet parents, it also means that age-related illness and health conditions become more likely as our pets reaching ever-increasing years.

How do pet parents keep their pets healthy as they age?

Food is a key factor. A pet's diet provides a proactive way to ensure pets stay healthy as they get older. Healthy eating habits can have a positive impact on lifespan and quality of life.


These days, special diets for senior cats and dogs are formulated to respond to specific nutritional requirements of ageing pets. These recipes especially for senior pets include protein levels, calories, vitamins and mineral content tailored for the needs of older cats and dogs. These ingredients are carefully controlled in order to help avoid obesity, aid the immune system and limit pain in ageing joints.

Starting from a young age

Dietary prevention of age-related problems can start from birth. In order to achieve maximum efficiency, the best way is to introduce protective ingredients as early as possible in a pet’s life. Finding a really great quality food, packed with all the daily nutrients and protective ingredients your pet needs is key.

Our senior recipes for cats and dogs are ideal for ageing pets, they include an excellent source of high-quality protein with a minimum of 26% Freshly Prepared meat, which is highly digestible & palatable and has a high essential amino acid availability to assist in tissue growth and repair.

Recipes have added Omega 3 to help supply those essential fatty acids EPA and DHA which support a good skin & coat condition, as well as having links to anti-inflammatory properties and improved cognitive and visual development.

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